Privacy statement

We hereby inform you about the processing of your personal data by audius AG and the rights to which you are entitled under data protection law.

Who is responsible for processing data and who is the data protection officer?

The entity responsible for processing data is

audius AG
Mercedesstr. 31
71384 Weinstadt
Telefon 07151 369000
Fax 07151 3690010

You can contact our data protection officer, Holger Zürn, at the above address or at:

Personal data

Personal data is all information relating to an identified or identifiable natural person. This includes, for example, information such as your name, postal address, e-mail address, or telephone number, but may also include usage data such as your IP address. Information that is not directly associated with your real identity (such as favorite websites or the number of users of a site) is not included.
You can use our website without disclosing your identity. If you decide to contact us, we will ask for your name and other personal information. You are free to choose whether you enter this data.

Use of cookies

Among other things, our website uses “cookies”, which serve to make our website more user-friendly, effective, and secure – e.g. when it comes to accelerating navigation on our platform. In addition, cookies enable us to measure the frequency of page views and general navigation, for example. Cookies are small text files that are stored on your computer system. We would like to point out that some of these cookies are transferred from our server to your computer system. These are usually “session cookies”. Session cookies are characterized by the fact that they are automatically deleted from your hard disk at the end of the browser session. Other cookies remain on your computer system and enable us to recognize your computer system on your next visit (“persistent cookies”). You can, of course, refuse cookies at any time, provided your browser permits this.

Google Analytics

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope of processing
Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

Google Analytics 4 has IP address anonymization enabled by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your website visit, your user behavior is recorded in the form of "events". Events can be:

  • Page views
  • First visit to the website
  • Start of session
  • Your "click path", interaction with the website
  • Scrolls (whenever a user scrolls to the bottom of the page (90%))
  • clicks on external links 
  • internal search queries
  • interaction with videos
  • file downloads
  • seen / clicked ads
  • language settings

Also recorded:

  • your approximate location (region)
  • your IP address (in shortened form)
  • technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • your internet service provider
  • the referrer URL (via which website/advertising medium you came to this website)

Purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyse the performance of our website and the success of our marketing campaigns.

Recipients of the data are/may be:

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 DSGVO).
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

It cannot be ruled out that US authorities may access the data stored by Google.

Third country transfer
Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

Duration of storage
The data sent by us and linked to cookies are automatically deleted after 2 months. The deletion of data whose retention period has been reached occurs automatically once a month.

Legal basis
The legal basis for this data processing is your consent pursuant to Art.6 para.1 p.1 lit. a GDPR

You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by

a. not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to disable Google Analytics HERE.

For more information on Google Analytics' terms of use and Google's privacy policy, please visit and at

Google Tag Manager

Using Google Tag Manager: Google Tag Manager is a solution that allows marketers to manage website tags through a single interface. The Tool Tag Manager itself (which implements the tags) is a cookieless domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it remains for all tracking tags implemented with Google Tag Manager.
Click here to opt-out of Google Tag Manager collection

Google Maps

Our website uses Google Maps to display maps and to create route maps. 

Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you visit the website, Google receives information showing that you called up the relevant page of our website. This also occurs irrespective of whether you have a Google account or are logged in through such an account. If you are logged into a Google user account while using the website, the data will be directly associated with your user account. If you do not want this, you must log out before using the service.By using Google Maps, you consent to Google and, where applicable, third-party providers capturing, processing, and using the data collected automatically as well as data you have entered.

The terms of use for Google Maps can be found at Google Maps Terms of Service. Details can be found at Transparency and choice and Data Privacy. You must exercise your right to object by contacting Google directly. You can deactivate the Google Maps service via your browser settings (deactivation of JavaScript in the browser). It is then no longer possible to use the service.


We use the integrated software solution HubSpot to handle various aspects of our online marketing activities. These include:

  • E-mail marketing (newsletters and automated mailings regarding available downloads, for example)
  • Social media publishing and reporting
  • Other reporting (hits, sources of traffic, etc.)
  • Contact management (user segmentation and CRM, for instance)
  • Landing pages and contact forms

Our website also enables registered visitors to learn more about our company, download various contact, and provide their own contact information, along with other demographic data.
This information and the contents of our website are stored on servers operated by our software partner HubSpot. We can access such data in order to reach out to those who visit our website and identify services they may be interested in obtaining from our company.

All of the information we collect is subject to this data protection policy. Please note that we use the data we collect for the sole purpose of optimizing our marketing efforts.

HubSport is an American software company that also has offices in Ireland.

Contact information:

30 North Wall Quay, 2nd Floor
Dublin 1, Ireland
Phone: +353 (0) 1 5187500

HubSpot is certified in accordance with the provisions of the EU - U.S. Privacy Shield Frameworks; it is also subject to the standards of TRUSTe's Privacy Seal and the U.S.-Swiss Safe Harbor Framework.


Our website uses plugins of the YouTube website, which is operated by Google. The website operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our web pages with a YouTube plugin, a connection will be established to YouTube’s servers. The YouTube server will be notified about which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account. Further information on the handling of user data is available in YouTube’s privacy policy at 

LinkedIn Conversion-Tracking

We use the Retargeting Tool LinkedIn Conversion Tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (»LinkedIn«). For this purpose, our website integrates the LinkedIn Insight Tag, which enables LinkedIn to collect statistical, pseudonymous data about your visit and use of our website, and to provide us with aggregated statistics on this basis. In addition, this information is used to show you specific and relevant offers and recommendations, after you have informed yourself on the website about certain services, information and offers. The relevant information is stored in a cookie. You may object to this form of data processing by adjusting your browser settings on your computer or on any other device with which you access our services. If you do not want us to place cookies, you may decline certain cookies on the LinkedIn settings page.

Further information can be found in LinkedIn's privacy policy.

LinkedIn Pixel

Within our Internet presence we use the "LinkedIn pixel" from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Irland (»LinkedIn«). This allows users' behaviour to be tracked after they have seen or clicked on a LinkedIn ad. This process is used to evaluate the effectiveness of LinkedIn advertisements for statistical and market research purposes and can help to optimise advertising measures. The data collected is anonymous to us, so it does not give us any indication of the identity of the users.

Social-Media-Buttons mit Datenschutz (Shariff)

Social plugins normally lead to every visitor to a page being recorded immediately by these services with their IP address and to their further activities on the Internet being logged. This happens even if the user does not click on one of the buttons.
To prevent this, uses the Shariff method. Our social media buttons establish direct contact between the social network and the visitor only if the latter actively clicks on the share button. If the user is already logged in to a social network, Facebook and Google+ do this without displaying another window. With Twitter, a popup window appears in which you can still edit the text of your tweet.
This allows users to post content on social networks without enabling complete browsing profiles to be created. With the Shariff method, takes the privacy interests of its visitors into account as far as possible using the current state-of-the-art technology. The Shariff method is already used by many websites to protect their users. The starting point was an initiative by, where you can find further information on the current status of the discussion.

Links to the privacy settings of some social services:

Which categories of data do we use and where do they come from?

The categories of personal data processed include your master data (such as first name, last name), contact data (e-mail address), the log data generated when you use the IT systems, as well as the data described above.
Your personal data is collected directly from you when you contact us or use our website. 
In connection with your access to the site, data is stored on our servers for backup purposes, which may permit identification (for example IP address, date, time, and pages viewed). Personal data is not utilized for this purpose. We reserve the right to statistically evaluate anonymous data records.

For what purposes and on what legal basis is data processed?

We process your personal data in compliance with the provisions of the EU General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and all other relevant laws (e.g. German Telemedia Act (TMG), German Telecommunications Act (TKG), etc.).
The data processing is primarily used to contact you and to answer individual inquiries. Your separate consent in accordance with Art. 6 para. 1 a) in conjunction with Art. 7 of the General Data Protection Regulation (GDPR) can be used as a permission provision under data protection law.
Another purpose of the processing is to statistically evaluate access to our website and display the contents correctly.

Who receives your data?

In the event of contact enquiries, we use your personal information only within the audius Group. Within our group, only those individuals and bodies (e.g. departments) receive your personal data that require this data to provide information and to fulfil our contractual and legal obligations. We will not pass your personal data on to third parties without your express consent. Should data be forwarded to service providers as part of contractual of order data processing, these service providers are bound by the General Data Protection Regulation (GDPR), other legal regulations, and contractually by our privacy policy. Insofar as we obliged by law or by court order to do so, we will transfer your data to bodies entitled to receive information.
The following companies within the audius Group may receive your data:

  • audius AG, Mercedesstraße 31, 71384 Weinstadt
  • audius GmbH, Mercedesstraße 31, 71384 Weinstadt
  • audius IT-Service GmbH, Mercedesstraße 31, 71384 Weinstadt
  • audius Freilassing, Lindenstraße 23, 83395 Freilassing
  • MCS Metra Cloud Service GmbH, Kranstraße 8, 70499 Stuttgart
  • ROTON IT-Service GmbH, Kranstraße 8, 70499 Stuttgart
  • ITCG AG, Dessauerstrasse 6, 80992 München
  • Sinnwell IT Service GmbH, Dessauerstrasse 6, 80992 München
  • Sinnwell AG, Dessauerstrasse 6, 80992 München
  • proMX AG, Kleinreuther Weg 87, 90408 Nürnberg 

What data protection rights can you assert as a data subject?

You can request information about your stored personal data from the above address. In addition, under certain circumstances, you may request the correction or deletion of your data. You may also have the right to restrict processing of your data and to have the data you provide returned in a structured, accessible and machine-readable format.

Right to object

You have the right to object to the processing of your personal data for direct marketing purposes without giving reasons. If we process your data to protect legitimate interests, you may object to such processing for reasons arising from your specific situation. We will then no longer process your personal data, unless we can prove compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms or unless the processing serves to assert, exercise, or defend legal claims.

Revocation of consent

If the processing is based on Art. 6 para. 1 a) GDPR, you have the right to revoke your consent at any time. 
Where can you complain?
You have the option of contacting the data protection officer named above or a data protection authority with a complaint. The data protection authority responsible for us is:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit
Postfach 10 29 32
70025 Stuttgart, Germany

How long will your data be stored?

We delete your personal data as soon as it is no longer required for the purposes stated above. After termination of the business relationship, we will store your personal data for as long as we are legally obliged to do so. This is usually because of obligations to provide supporting documents and by data retention obligations, which are regulated by German commercial law and tax code, among other things. The storage periods are then up to ten years. In addition, personal data may be stored for the period during which claims can be asserted against us (statutory period of limitation of three years or up to thirty years).

Will your data be transferred to a third country?

Your data will not be transferred to a third country.

Are you obliged to provide your data?

When you contact us, you must provide us with the personal information we need to contact you. Without this data we will not be able to answer your request.

To what extent do automated individual decisions or profiling measures take place?

There are no automated individual decisions or profiling measures.

Consumer mediation, information according to § 36 VSBG

audius is neither willing nor obliged to participate in dispute settlement proceedings before a consumer arbitration board.