Central management of personal attributes, communication channels, opt-in/opt-out status, as well as GDPR-compliant consents and suppression lists. All consents and changes are historically tracked and transparently documented in the CRM.

Contacts and companies can be segmented by interests, roles, revenue, industry, or individual characteristics. Referral relationships and customer references are managed in the CRM and specifically leveraged for campaigns or lead generation.

Marketing activities can be planned, executed, and managed directly in Dynamics 365 - with sales tracking, response analysis, and automated qualification of leads and opportunities. Conversion rates and campaign success can be evaluated at any time.

Digital registrations with integrated payment processing via online payment providers or point-of-sale systems, voucher code management, and file uploads from forms or portals are transferred directly into the CRM. All registration data historicized and can be used for subsequent processes.

Using criteria such as satisfaction, activity, interests, and customer loyalty, customers can be analyzed along their entire lifecycle - from initial contact to the reactivation of long-standing existing customers.